Company Overview

Italian luxury fashion house specializing in ready-to-wear outerwear. Moncler’s business model is geared towards having direct control of the phases adding the greatest value, putting the pursuit of ever-increasing quality and the satisfaction of consumers at the heart of all its work.

  • “Born in the mountains, living in the city”

  • Protect people from the cold.

ownership

GROUP BOARD MEMBERS

  • Moncler offers high-performance outerwear with a blend of style and functionality.

  • Its commitment to innovation, craftsmanship, and heritage sets it apart from its competitors.

What sets them apart:

What draws customers in:

Moncler has an iconic status in the industry for its sophisticated aesthetic and aspirational brand image. The brand is known for its exclusive designs, impeccable quality, and personalized service. Its winter collection provides warmth, comfort, luxury, and elegance.

SWOT Analysis

Strengths

Weaknesses

Brand Identity Matrix

Opportunities

Threats

Best Sellers

Exact pop-up location

Final pop-up installation

Marketing Plan

Influencers / Celebrity Team

Mockups

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